Device or means for advertising and exhibiting paints, wall-finishes, or the like.



"No. 757,549. PATENTED APR. 19, 1904.

. J. F. GOULD. DEVICE 0R MEANS FOR ADVERTISING AND EXHIBITING,

PAINTS, WALL FINISHES, OR THE LIKE.

APPLICATION FILED JAN. 10, 1904.

' H0 MODEL.

lNVENTOR r .BY

WITNESSES:

UNITED STATES Patented April 19, 1904.

PATENT OFFICE.

JOHN F. GOULD, OF PORT RICHMOND, NEW YORK, ASSIGNOR TO THE MURALO OONEPANY, OF NEW BRIGHTON, NEW YORK, N. Y.

DEVICE .Oli MEANS FOR ADVERTlSlNG AND EXHlBlTlNG PAINTS, WALL-FINISHES, OR THE LIKE.

SPECIFICATION formingpart of Letters Patent No. 757,549, dated April 19, 1904.

i 7 Application filed January 16, 1904. Serial N 0, 189,257. (No model.)

a means or device whereby the advantages of white or at least light-colored wall paints or finishes as compared with darker or dirty, smoky, and grime covered walls may be brought to the attention of observers in an efiective and pronounced manner, the advantages referred to being the marked increase in the light within the room the walls of which are white or at least light in color as compared with one in which the walls are of a darker hue or dingy and dirty.

In the drawing, A represents a suitable base V for the support of the device. It is preferably made of cardboard, but may be of wood or any other suitable material.

B is a piece of suitable paper, preferably of a good stiff quality, which is folded in a series of plaits, as shown. The two ends of the folded paper, as at O C, may be turned at right angles, forming a little flap at each end whereby the folded paper may be attached to the base-piece A. c It is not necessary, however, that the folded strip should be attached to the base at any other place, although for the sake of confining the plaits and spacing them more evenly there may be additional points of attachment by fastening devices made This end to'the light or window, and at the opposite end there should appear the instructions Look from this end toward the ing thereon that is to say, the one at the extreme right presentsa white or at least a light-colored wall or surface, presumably the next one to the left-is coated or finished in such manner as to resemble natural-wood finishthat is, the light-yellow or light-brown color simulating oak or similar natural-wood finish. The one next to the left is colored in such manner as to resemble a dirty smoky grime-covered wall, and the next one is colored brown to simulate a still darker surface or wall. I

When the device prepared with the opposed surfaces of the plaits as above suggested is placed with the left-hand end to the light as directed and is viewed from the opposite end looking toward the light, it will very surprisingly and effectively appear how greatly the light-rays are absorbed by the darker wallsurfa'ces as compared with the lighter ones that is to say, the surface 2, which is opposite the right-hand surface 1in other words,

that which has a white or light-colored finish will be practically as light as the surface 1 itself; but when the other surfaces 2 2 2, extending to the left, are viewed, it will be seen that as the surfaces against which the light strikes that is, the surfaces 1 1 1-increase in darkness or somberness of color the lightrays are absorbed to an" astonishing degree, so much so that. practically eighty per cent. of the light-rays are absorbed by the darkestsurface, sixty per cent. by the dirty grime-covered surface, and forty per cent. by the naturalfinish or paint which the advertiser sells. The

wood-finish surface. In this way the advantages of a white or at least light-colored wallfinish are very effectively and in an amusing and attractive manner brought to the attention of the observer.

I wish it to be understood that the example illustrated in the drawing and described above is one form only of many in which the invention may be carried into effect. There may be a greater or less number of plaits, and they may be supported otherwise than by the basepiece A, to which the plaits, as illustrated, are attached. Indeed, it is not essential that there be any base-piece or distending device, because the plaits colored, as above stated, may be simply closed upon one another and extended by hand when it is desired to inspect them. All that is essential is that there shall be suitable materiaL'such as the paper referred to, so folded that its parts shall assume an angular relation to one another, and that the surfaces which face one way shall be white, or at least, light-colored, and those facing the other way variously colored in darker or more somber colors or tints, as described. Also, obviously, the series of differently colored or tinted surfaces may be arranged in any order and may be used to show the relative value of similarly-colored tints of the same hue.

I call attention to the fact that although I refer to this invention as a device for advertising paints and the like it applies equally well to. calcimine Wall finishes and washes of all kinds. The device may also be readily so arranged during its construction that it may be folded for convenient transportation and transmission through the mails,care being had in its construction that the opening and closing of the folder shall not disturb or interfere with the arrangement or relationship of the angularly-arranged surfaces.

I claim I 1. A paint-exhibiting device embodying suitable'material arranged in such manner as to afford opposed surfaces at an angle to each other, one of which surfaces is colored and .adapted to reflect upon the other which is left white.

2. Apaint-exhibiting device embodying suitable material arranged in such manner as to afford a series of opposed surfaces at angles relative to each other, the surfaces which are adapted to reflect upon the others being finished in successively lighter or darker shades or colors, the others being left white.

3. A paint-exhibiting device embodying a piece of paper folded into plaits in such manner that one of the surfaces of each plait reflects against the adjacent surface of the adjoining plait, said reflecting-surfaces being colored successively in lighter or darker shades or colors, the opposed surfaces being left white.

4. A paintexhibiting device embodying a piece of paper folded into plaits in such manner that one of the surfaces of each plait reflects against the adjacent surface of the adjoining plait, said reflecting-surfaces being successively colored in lighter or darker shades or colors, the opposed surfaces being left white, the said folded or plaited paper being suitably attached to a base sheet or board, whereby the plaits may be suitably extended.

In testimony whereof I have signed my name to this specification in the presence of two subscribing witnesses.

.JOHN, F. GOULD.

Witnesses:

E. A. MUNNS, H. W. PEARSON. 

